Fraudsters Locate A New Frontier. Verizon-AOL Deal Foretells More Merger Fervor. 4 Billion In Media And Ad Tech Expansion. How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing. How The Rise Of Publisher Coalitions Helps Programmatic. App Annie Buys Mobidia For Access To More Usage Data. What it actually means .

Exploring the future of data-driven marketing. Enter your email address to follow this blog and receive notifications of new posts by email. The Identity Based Data Platforms of the Future. They have several different ways of segmenting known and unknown audiences between a data management p.

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit.

Choose your location to get a site experience tailored to you. You can change this at anytime. Remember my region and language settings. By using our site, you accept that we use cookies and similar technology to perform analytics, provide content and ads tailored to your interests. By continuing to use our site, you will be agreeing to this. For more information, please visit our privacy policy. To opt out please click here. You must accept to proceed.

For nearly a decade, zvelo has been the leading provider of contextual categorization and malicious website detection for URLs for a wide range of data sets and attributes including language, category values mapped to IAB taxonomy, malicious website detection, piracy, objectionable content and more. zvelo categorizes the active web in nearly 500 categories and and dozens of languages.